Just the other day, Kandi met a gentleman in his eighties (at least!) and he expounded to her his ideas on “this younger generation.” Apparently, we don’t take as much pride in ourselves or our work because we’re allowed to wear jeans. Gone are the days when men put on a three-piece suit—or even own one! Gone too are the days when women wore pantyhose and high heels every day.
There are two schools of thoughts on dress codes: 1) Employees are more productive when they’re comfortable so they should be allowed to dress casual, and 2) Requiring a more formal dress creates a professional environment, which keeps employees more productive and communicates the right message to customers and clients.
First, you should have an outlined policy on your dress code that is communicated to your employees. Even if it’s just to address safety concerns, such as banning flip-flops and open-toed shoes in the plant, or spelling out that short skirts, ripped jeans, and T-shirts with profanity on them are unacceptable, your dress code spells out how you want your employees to look as they represent your business. Some industries are able to spell out their requirements in black and white, since employees are required to wear a branded shirt and black pants (ex., restaurants), while others still encourage suits and ties (banks, lawyers, CEOS). You need to ask yourself how much interaction your employees have with the public, and what image you want the office/work environment to present to visitors. A major restaurant chain recently changed its dress code to allow visible tattoos, as long as they aren’t offensive or on the neck/face, showing how far public perception has come.
My husband always requires khakis and polo shirts as a minimum for his employees, because to him, "business casual” is casual! To him, there’s no difference in comfort between khakis and jeans, but to many employees, jeans represent a sort of freedom.
Even if you decide to allow employees to go casual on days they won’t be meeting with anyone, you can’t leave “casual” up to the imagination unless you want to see Crocs and sweatpants with words written on the rear. Jeans can look nicer paired with a button-up shirt or blouse than wrinkled khakis and a stretched-out sweater. Here are some tips to maximize your dress code:
- Differentiate when more casual dress will be allowed. Whether it’s dress-down Fridays, on days when a local sports team has a home game, or when employees are not meeting with clients, allowing them some freedom in their clothing (within bounds) can improve employee morale.
- Spell out the things that are definitely not allowed and have a procedure to follow if someone violates the dress code (being sent home without pay to change, for example).
- Be consistent in your enforcement. If you let one department slide, or one person in the department slide, other employees could become resentful of the “favoritism” treatment. What we wear is a very personal thing, and seeing someone flaunt a violation of the dress code can make other workers very emotional.
- Encourage professionalism, even when employees are dressed down. Address violations and employees who use dress-down days as an excuse to socialize without pointing fingers or getting emotional. Simply point out the policy, which should spell out what is appropriate and that casual dress is a privilege extended because employees are able to remain professional and get their word done.
- Come up with a plan that works for your business. You know your work environment and your employees best. Make the dress code work for you.